From the founder of the World Espresso Championship. No filters. No spin.
Here is the truth about WEC 2026 Panama: we might not pull it off.
Not because we do not believe in it. We believe in it more than anything we have built. Not because the champions are not ready. They are ready. Not because the format is unproven. It is the only format that makes sense.
We might not pull it off because we are a small team with a big idea, and big ideas need support.
We have spoken to sponsors. Some said no. Some said maybe. None have said yes with the commitment this event deserves. And we will not compromise the integrity of WEC to fill a budget line.
So here is where we are. If you know a brand, a roaster, a company, or a person who believes coffee deserves better than what the SCA has built — send them this page. Tag them. Forward this email. Make the introduction.
WEC 2026 is not dead. It is waiting for the right people to find it.
Whether you are a potential sponsor, a coffee professional with connections, or simply someone who believes in what WEC stands for — there is a way to help.
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