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Coming October 2026

Champion's Coffee

Every bag supports the champion. Every sip celebrates the competition. The world's first coffee product born from a championship.

How It Works

From Champion to Cup

The Champion's Coffee Product is unprecedented in competitive coffee. The winner of WEC 2026 doesn't just get a trophy — they get a product, a revenue stream, and a legacy.

The champion's recipe becomes the official protocol
The coffee is named after the champion
5-10% royalty on every bag sold
Global distribution within 30 days
A career, not just a trophy
Champion

Coming Soon

The Champion's Coffee Product lineup — launching after WEC 2026 Panama.

Champion's Espresso

Champion's Espresso

The winning recipe, roasted to protocol. Limited edition.

Price TBA
WEC Merchandise

WEC Merchandise

Apparel, accessories, and competition memorabilia.

From €25
Gift Cards

Gift Cards

Share the champion's coffee with someone special.

From €20

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